![]() ![]() Also, with the Ultimate tier, users can play their favorite games from a number of devices, including mobile devices, opening Xbox beyond the console or PC. With Game Pass, not only do users have access to a vast library of games to download, but some of them can be played directly from the cloud. Game Pass continues to be a success for Microsoft as it moves users away from the old Gold memberships and toward the more inclusive solution. ![]() It will be a hard promotion to one-up but as subscription costs continue to rise, so do the need for justification. A new lure that might be more enticing to the user or possibly more profitable for the company. However, the company feels that it is time for a new approach, thus it is “evaluating different marketing promotions for new members in the future”. The promotion was so well marketed that you could find $1 trial codes everywhere, from gaming events to retail stores, and even tucked inside new games you buy. After which the normal price of the selected tier would begin ($9.99-$14.99). The trial worked for all subscription levels of the Game Pass service and gave users a full month of use for that price. It’s been a great way to bring people in with a little bait at the end of the lure, allowing them to become addicted to the vast selection of games and wanting more. Microsoft has decided to do away with its $1 trial promotion for new customers signing up with its Game Pass subscription service.
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